Sushanth Digital blog: On - Page Development

SEO - On - Page Optimization

In the process of SEO, while coming to create a website structure there are two factors to implement,

On - Page Factors
Off - Page Factors

On - Page Optimization :

In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

1) Page Titles

A page title is one of the most important on-page ranking factors and should be treated with care. Your page title tag shows up in search engine result pages (SERPs). Search engines such as Google, Yahoo, and Bing use the title tag as the search results' title for that page.

2) Meta Descriptions

The purpose of a meta description tag is to provide a brief and concise summary of your website's content. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed. Search Engines often display meta description tags in the Search Engine Result Pages (SERPs).

There are a few important things to keep in mind when writing meta description tags for your web page.

Each page of your website should have a unique meta description describing the content found on that page.
Keep your meta description below 160 characters. If you make it longer, search engines may not display it in full.
If you are targeting specific keywords, make sure to include them at the beginning of the tag.

3) URL Structure

From an SEO point of view, a site's URL structure should be :

Straightforward: URLs with duplicate content should have canonical URLs specified for them; there should be no confusing redirects on the site, etc.
Meaningful: URL names should have keywords in them, not gibbering numbers and punctuation marks.
With an emphasis on the right URLs: SEO-wise, not all URLs on a site are of equal importance as a rule. Some even should be concealed from the search engines. At the same time, it is important to check that the pages that ought to be accessible to the search engines are actually open for crawling and indexing.

4) Heading Tags ( H1, H2, H3, H4, H5, H6)

Heading tags refers to the HTML markup used to distinguish headings and subheadings within your content from other types of text. Include target phrases toward the front of heading tags for best performance. Include support content after heading tags; each heading should precede a body of relevant content. Place heading tags in order. H1 should appear first in code, the H2, H3 and so on.

5) Keyword Frequency

Keyword frequency (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page.

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines. To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.

6) Image SEO

Images as an asset for organic search results and search engine optimization are often overlooked. ... Things like url structure, anchor text and descriptive tagging are factors for optimizing images for search engines, just like regular webpages.