Sushanth Digital blog: Success in Digital Marketing

Sushanth Digital blog: Success in Digital Marketing: How is the career growth in Digital Marketing? Digital Marketing Firstly what is Digital Marketing, let's have a look on it. Dig...

Success in Digital Marketing

How is the career growth in Digital Marketing?


Digital Marketing

Firstly what is Digital Marketing, let's have a look on it.

Digital marketing is the advancement of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.


Career growth in Digital Marketing

Big profits of having Digital Marketing career

Become an In - Demand Professional

You’ve heard of the digital skills gap, right? There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move.

Get paid more than your crop

We’ve already talked about how demand for digital marketing professionals is exceeding supply. A recent survey by Prosperity found that digital salaries are rising faster in 2014 than in the previous five years.

The 2014 Marketing Salary survey by The Marketing Institute and Alternatives confirmed the positive findings. The survey revealed quite a few exciting advancements for digital marketing professionals. Here are our favorites: 50% of respondents received a salary increase this year, two-thirds received bonuses and 61% said their businesses are hiring again.

This is an artistic video by MONDO

Careers in Digital Marketing

1. SEARCH ENGINE OPTIMIZATION

• Organic Listing
• Google Analytics
• Blogging
• Fresh Content
• Link Building
• Keyword Research

     2. SEARCH ENGINE MARKETING

• Pay Per Click (PPC)
• Paid Campaigns
• Analytical Skills
• Research Skills
• Google Adwords

     3. SOCIAL MEDIA MARKETING

• Facebook
• Linked In
• Twitter
• Instagram
• Google+
• News Feeds

     4. EMAIL MARKETING

• Autoresponders
• Email surveys
• Email Analytics
• Promo Emails
• Periodic Newsletters

     5. MOBILE MARKETING

• App - Based Marketing
• Bluetooth
• In - Game Mobile Mrketing
• SMS
• MMS
• QR - Codes
• Push Notifications

Sushanth Digital blog: On - Page Development

Sushanth Digital blog: On - Page Development: SEO - On - Page Optimization In the process of SEO, while coming to create a website structure there are two factors to implement, On...

On - Page Development

SEO - On - Page Optimization

In the process of SEO, while coming to create a website structure there are two factors to implement,

1. On - Page Factors
2. Off - Page Factors

On - Page Optimization :

In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

1) Page Titles

A page title is one of the most important on-page ranking factors and should be treated with care. Your page title tag shows up in search engine result pages (SERPs). Search engines such as Google, Yahoo, and Bing use the title tag as the search results' title for that page.

2) Meta Descriptions

The purpose of a meta description tag is to provide a brief and concise summary of your website's content. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed. Search Engines often display meta description tags in the Search Engine Result Pages (SERPs).

There are a few important things to keep in mind when writing meta description tags for your web page.

• Each page of your website should have a unique meta description describing the content found on that page.
• Keep your meta description below 160 characters. If you make it longer, search engines may not display it in full.
• If you are targeting specific keywords, make sure to include them at the beginning of the tag.

3) URL Structure

From an SEO point of view, a site's URL structure should be :

• Straightforward: URLs with duplicate content should have canonical URLs specified for them; there should be no confusing redirects on the site, etc.
• Meaningful: URL names should have keywords in them, not gibbering numbers and punctuation marks.
• With an emphasis on the right URLs: SEO-wise, not all URLs on a site are of equal importance as a rule. Some even should be concealed from the search engines. At the same time, it is important to check that the pages that ought to be accessible to the search engines are actually open for crawling and indexing.

4) Heading Tags ( H1, H2, H3, H4, H5, H6)

Heading tags refers to the HTML markup used to distinguish headings and subheadings within your content from other types of text. Include target phrases toward the front of heading tags for best performance. Include support content after heading tags; each heading should precede a body of relevant content. Place heading tags in order. H1 should appear first in code, the H2, H3 and so on.

5) Keyword Frequency

Keyword frequency (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. 

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines. To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.

6) Image SEO

Images as an asset for organic search results and search engine optimization are often overlooked. ... Things like url structure, anchor text and descriptive tagging are factors for optimizing images for search engines, just like regular webpages.

7) Internal Linking

Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation.

These type of links are useful for three reasons:

• They allow users to navigate a website.
• They help establish information hierarchy for the given website.
• They help spread link juice (ranking power) around websites.

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Key Words

Day 4 :

Today i well grounded about what is a Search Engine Optimisation (SEO), how do Search Engine works and I learned the role of Key Words in Search Engine Optimisation.

SEARCH ENGINE OPTIMISATION :

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages, by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites). 

How do search engine works?

A search engine works in the process as follows,

• Algorithms
• Crawling
• Indexing
• Ranking

Algorithms :

A search algorithm is defined as a math formula that takes a problem as input and returns a solution to the problem, usually after evaluating a number of possible solutions.  A search engine algorithm uses keywords as the input problem, and returns relevant search results as the solution, matching these keywords to the results stored in its database.  These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on a math formula that will vary from one search engine to the next.

Crawling :

Crawling is where it all begins – the acquisition of data about a website. This involves scanning the site and getting a complete list of everything on there – the page title, images, keywords it contains, and any other pages it links to – at a bare minimum. Modern crawlers may cache a copy of the whole page, as well as look for some additional information such as the page layout, where the advertising units are, where the links are on the page

Indexing :

You’d be forgiven for thinking this is an easy step – indexing is the process of taking all of that data you have from a crawl, and placing it in a big database. Imagine trying to a make a list of all the books you own, their author and the number of pages. Going through each book is the crawl and writing the list is the index. But now imagine it’s not just a room full of books, but every library in the world. That’s pretty much a small-scale version of what Google does.

Ranking :

The last step is what you see – you type in a search query, and the search engine attempts to display the most relevant documents it finds that match your query. This is the most complicated step, but also the most relevant to you or I, as web developers and users.

Key Words

Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO bascis.

                      In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors.

The process of implementing key words in a Search Engine Optimization is,

• Keyword Research
• How to judge the value of key word
• Understanding the Long Tail of Keyword Demand
• Keyword Difficulty

KEYWORD RESEARCH

It all begins with words typed into a search box.Keyword research is one of the most important, valuable, and high return activities in the search marketing field.By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.It's not always about getting visitors to your site, but about getting right time of visitors.

HOW TO JUDGE THE VALUE OF KEYWORD

How much is a keyword worth to your website? If you own an online shoe store, do you make more sales from visitors searching for "brown shoes" or "black boots"? The keywords visitors type into search engines are often available to webmasters, and key word research tools allow us to find this information. However, those tools cannot show us directly how valuable it is to receive traffic from those searches. To understand the value of a keyword, we need to understand our own websites, make some hypotheses, test, and repeat—the classic web marketing formula.

UNDERSTANDING THE LONG TAIL OF KEYWORD DEMAND

Going back to our online shoe store example, it would be great to rank #1 for the keyword "shoes" ... or would it? It's wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these popular search terms actually make up less than 30% of the searches performed on the web.

                       The remaining 70% lie in what's called the "long tail" of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, comprise the majority of the world's search volume.

KEYWORD DIFFICULTY

In order to know which keywords to target, it's essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. If big brands take the top 10 results and you're just starting out on the web, the uphill battle for rankings can take years of effort. This is why it's essential to understand keyword difficulty.

Sushanth Digital blog: Publishing

Sushanth Digital blog: Publishing: Day 3 : Today I versed about  various media types which are useful to perform our marketing activities. These media groups are classifi...

Publishing

Day 3 :

Today I versed about  various media types which are useful to perform our marketing activities. These media groups are classified into three types,

• PAID MEDIA
• OWNED MEDIA
• EARNED MEDIA

The above figurative gives us an clear idea about the grooves fall into each of these groups.

PAID MEDIA :

Paid media is the simplest to understand of the three channels, consisting of any marketing that you pay for. Traditionally this would include TV adverts, radio spots, and print advertising.

Online, there are a few subcategories. Pay Per Click (PPC) adverts are a popular form of paid media. Search engine advertising is one of the most common forms of PPC. Advertisers can bid on keywords that will be displayed above the organic search results. As the name suggests, you pay every time someone clicks on the advert to be directed to your website. Social Media sites like Facebook, Twitter and LinkedIn offer advertising that could potentially help boost your content as well as your website. Using retargeting, Pay Per Click and display ads is an effective and more direct way to drive searchers to your owned media sites like your website, to help increase traffic and/or conversions.

OWNED MEDIA :

Owned media consists of the content you create and publish on a channel you own. One of the most common examples is a website, although blog sites and social media channels are other examples of owned media properties too.Owned media is primarily driven by your content marketing strategy.

               Providing valuable, educational content that is not overly self-promotional is the mainstay of owned media for many organizations. Promoting this content on social media is key to distributing it widely.

EARNED  MEDIA :

Earned media consists of all the content and conversation around your brand or product that has been created by somebody else and published somewhere other than your owned channels. It is gained as a result of your efforts in paid and owned. We can think of it as the amplification of your activity, as news sites and social media users pick up on your campaigns and help spread the word.

                 Earned media can include press coverage, social media mentions, shares and retweets, product or company reviews, and blog posts authored outside your company. Increasing the visibility and reach of your content through social media engagement will increase your earned media.